Continuing the art of tactful storytelling, Collateral enhanced its style with the “Vento Comfortline” ad campaign. The task was to design a tactical yet creative campaign, which communicated the core message of ‘Vento Comfortline’ now available with free accessories of the Vento Highline (the message was subtly underlined), insurance and exchange bonus for a limited period. The print ads conveyed the urgency to avail the car with limited schemes and appealed customers to take quick action.
